LUXE CRUSH PHOTOGRAPHY – BEHIND THE SCENES

-with Photographer Kenneth Hudson

It was a pleasure working with Cynthia and Shirley of Luxe Crush. They were very well prepared and knew exactly the type of photography they wanted. The styling of the handbags and other accessories, plus set and shot design was fully in their capable hands.

The professional product photographer not only has a studio or setup specifically geared for commercial product photography, but like any other specialist, they have many years of expertise in a specific discipline.

Although I am not a product specialist, I have over 30 years of experience in commercial photography and video. As a result, I was delighted to work with Luxe Crush on their initial e-commerce website.

The Luxe Crush product line consists of high-end handbags, jewelry and other fashion accessories which can be particularly challenging due to unwanted reflections and shadows, or just unattractive flat lighting. Moreover, they deal with a huge volume of different and ever-changing products from a variety of different designers.

Obviously, Luxe Crush needs the ability to produce numerous e-commerce images without sacrificing the high-quality photography necessary to do justice to the many high quality designer products. Additionally, editorial shots involving multiple products, props and even models are required. All need to have a consistent look.

Not having a dedicated facility for product photography, I decided on two different photographic strategies. For single product shots, I constructed a tabletop lighting tent with a white background in my studio that is like the one pictured from Judy Nolan’s blog “This Creative Journey

Of course, ours was bigger with a wood frame, white linen and employing my professional studio strobe lights. The tent was intended to produce bright even white (5000 K) light, while eliminating or diffusing bothersome reflections and shadows.

A tabletop with a white background and multi-strobe lighting configuration, consisting of two heavily diffused main strobes, with additional overhead diffuse lighting as needed was utilized for more complex setups.

For the most part, these two setups worked exceptionally well with minimal tweaking. Occasionally, the types of leather or design patterns required special light positioning and even Photoshop to eliminate problematic reflections.

The end result was a large volume of consistent high-quality website and e-commerce images.